[Update: Mashable re-posted this – check it out here, as there's more conversation around it.]
Now that Facebook's unveiled a new public metric, "People Talking About This" – I thought it'd be interesting to re-rank the top ten brand pages (as measured by Famecount), fresh out of the gate.
1.Coca-Cola: 34,511,504
2.Starbucks: 25,446,846
3.Oreo: 23,092,391
4.Red Bull: 22,427,254
5.Converse All Star: 20,780,055
6.Converse: 20,141,021
7.Skittles: 19,348,317
8.Playstation: 17,420,065
9.Pringles: 13,602,128
10.Victoria's Secret: 15,343,727
1.Starbucks: 508, 526
2.Coca-Cola: 220,867
3.Victoria's Secret: 145,125
4.Skittles: 137,558
5.Oreo: 114,454
6.Red Bull: 112,051
7.Playstation: 104,837
8.Converse: 52,866
9.Pringles: 50,488
10. Converse All Star: 40, 858
(Also interesting to note that McDonalds, ranked #18 on "likes" has a 'Talked About' # of 264,867, ranking #2.)
A bit of background on the "People Talking About" metric – it's been added as a visible metric so that users can see how much engagement and conversation is happening around the brand and its page. It takes into account user-initiated activities: Likes, posts, comments, shares, polls, photo-tagging, mentions and check-ins. In effect, it measures how social each page is, rather than how many people have merely 'liked' it.
Thoughts as to which metric is more valuable? (More info on the new metrics here.)
I'm a Senior Strategist for digital creative agency Big Spaceship, leading strategy for a number of clients including Skittles and Crayola. I wrote and produced the virtual world documentary Second Skin and am the managing editor for the pop culture blog Popten.
I'm a Senior Strategist for digital creative agency Big Spaceship, leading strategy for a number of clients including Skittles and Crayola. I wrote and produced the virtual world documentary Second Skin and am the managing editor for the pop culture blog Popten.
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