"This sentence has five words. Here are five more words. Five-word sentences are fine. But several together become monotonous. Listen to what is happening. The writing is getting boring. The sound of it drones. It’s like a stuck record. The ear demands some variety. Now listen. I vary the sentence length, and I create music. Music. The writing sings. It has a pleasant rhythm, a lilt, a harmony. I use short sentences. And I use sentences of medium length. And sometimes, when I am certain the reader is rested, I will engage him with a sentence of considerable length, a sentence that burns with energy and builds with all the impetus of a crescendo, the roll of the drums, the crash of the cymbals–sounds that say listen to this, it is important."
(via @willsimn)
I'm a Senior Strategist for digital creative agency Big Spaceship, leading strategy for a number of clients including Skittles and Crayola. I wrote and produced the virtual world documentary Second Skin and am the managing editor for the pop culture blog Popten.
I'm a Senior Strategist for digital creative agency Big Spaceship, leading strategy for a number of clients including Skittles and Crayola. I wrote and produced the virtual world documentary Second Skin and am the managing editor for the pop culture blog Popten.
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