I'm Director of Digital Innovation at HBO Max, leading the digital innovation team, influencers & talent recommendation initiatives on the brand marketing team. We launched the Dracarys App and Recommended By initiatives, among others.

I also write middle grade & YA novels. My author page is here.

I was SVP, Content & Social for Big Spaceship, where I worked from 2009-2019. I started and led our social/content practice. I was lucky enough to bring Skittles to social media, to grow YouTube as a brand and cultural force over seven years, to help revolutionize the way products are created and marketed at Hasbro, and to partner with JetBlue, Google Maps, Google Play, Starbucks, Samsung Mobile, Sonos and other brands to establish and evolve their campaigns & content/social media strategy, with an eye towards innovation across social platforms.

I'm a writer & filmmaker turned content/creative marketer. I’m obsessed with culture and the way it’s expressed online. I'm fascinated by modern fandom, the dynamics of communities, the way ideas shift and mutate as they leap between social channels, and behaviors that emerge on new and evolving platforms. I'm also an author – I love words and stories.

I wrote, produced and marketed a documentary about the culture of the metaverse in ‘08, and when those communities moved to early social networks, I went to Big Spaceship as their first content/social hire. I spent a decade there, studying culture and behavior in a hybrid creative, strategic, innovation-focused role.